Governance and Support

The University of Nebraska Lincoln is committed to managing its Constituent Relationship Management (CRM) system, data, data processes and communication processes in a manner that facilitates the missions and activities of the university’s student relationship management. A CRM Governance Team, made up of a user council, operational leads, and steering committee has been created to ensure effective management and use of CRM processes, systems, and data. They are advisory to the CRM executive sponsor, the Executive Vice Chancellor.

CRM Steering Committee

The CRM Steering Committee is charged with developing decision criteria for assessing future CRM functional and organizational expansion and prioritization.

CRM Steering Committee
James Volkmer (Chair)

Assistant Vice Chancellor of Budget, Planning and Analytics

Interim Associate Vice Chancellor of Academic Services and Enrollment Management

Amy GoodburnSenior Associate Vice Chancellor and Dean of Undergraduate Education
Andy SchadwinkelDirector of Strategic Marketing Initiatives
Deb HopeDean of Graduate Studies
Dee Dee AndersonVice Chancellor for Student Affairs
Heath TuttleAssistant Vice Chancellor ITS
Kevin ShrinerAssistant Vice Chancellor for Digital and Online Learning
Shari VeilDean of the College of Journalism and Mass Communication

CRM Operational Leads

The CRM Operational Leads are charged with developing project tasks and timelines, communicating project status, opportunities, and risks, collecting future enhancement requests, and developing prioritization recommendations for the CRM Steering Committee.

CRM Operational Leads
Kelly Caldwell (Chair)Director of Enterprise CRM
Jacqueline HillsDirector of Enrollment Marketing and Strategic Enrollment Initiatives
Jennifer MostekDirector of Business Advising and Student Engagement, College of Business

CRM User Council

The CRM User Council will be users of the system’s data and processes and will have a good understanding of their unit’s interaction with the CRM system. They are charged with identifying potential enhancement requests, providing operational feedback, identifying potential analytics and reporting needs and FAQs.

CRM User Council
Jenna Harrington (co-chair)Associate Director, Salesforce Platform Administrator
Erik Johnson (co-chair)Associate Director, Salesforce Data Administration
Adam BrittenDirector of Recruitment and Student Success, Raikes School
Ashley LightAssistant Director, Exploratory and Pre-Professional Advising Center
Alan FrizzellSalesforce Project Analyst
Chelsea WilkinsonAdmissions & Financial Aid Coordinator, College of Law
Edith Reza MartinezAssistant Director of Graduate Education Engagement
Jennifer MostekDirector, Business Advising & Student Engagement, College of Business
Jenny HammondAssociate Director for Marketing Operations
Kayla TupperAssociate Director, Office of Admissions
Kristy SaundersAssociate Director of Husker Hub
Lydia CoulsonCommunications Specialist, Undergraduate Education and Student Success
Ryan CaldwellSenior Associate Director of Data Management and Decision Support Analytics
Sara TroupeAcademic Navigator, Undergraduate Education & Student Success
Teresa LostrohAssociate Director of New Student Enrollment
Terry PrambergAssistant Director of Student Information Systems


Office of Enterprise CRM

The Office of Enterprise CRM is a new, administrative unit within the Office of the Executive Vice Chancellor that has been created to help support the expanded role of the university’s CRM technology across campus for student recruitment, retention, and communications. The new office will report to James Volkmer, assistant vice chancellor for budget, planning, and analytics, aligning it with Institutional Effectiveness and Analytics to leverage existing data management infrastructure and resources for holistic analytics. As a more centralized unit, the Office of Enterprise CRM is better positioned to support the entire campus’ current and future needs.

Office of Enterprise CRM
Kelly CaldwellDirector of Enterprise CRM
Alan FrizzellSalesforce Project
Deepthi KatakamSalesforce Developer
Erik JohnsonAssociate Director, Salesforce Data Administration
Jacob BowderSenior Salesforce Email Architect
Jenna HarringtonAssociate Director, Salesforce Platform Administration
Rachel BlackSenior Salesforce Project Developer
Rachel RedwynSalesforce Account Architect
Tammie CiccarelliSenior Salesforce Developer
Uliana DomatzSalesforce Project Developer
TBDSalesforce Data Analyst
TBDSalesforce Email Architect