The University of Nebraska Lincoln is committed to managing its Constituent Relationship Management (CRM) system, data, data processes and communication processes in a manner that facilitates the missions and activities of the university’s student relationship management. A CRM Governance Team, made up of a user council, operational leads, and steering committee has been created to ensure effective management and use of CRM processes, systems, and data. They are advisory to the CRM executive sponsor, the Executive Vice Chancellor.
CRM Steering Committee
The CRM Steering Committee is charged with developing decision criteria for assessing future CRM functional and organizational expansion and prioritization.
| Name | Title |
|---|---|
| James Volkmer (Chair) | Assistant Vice Chancellor of Budget, Planning and Analytics |
| Amy Goodburn | Sr. Associate Vice Chancellor of Undergraduate Education |
| James Volkmer | Associate Vice Chancellor of Academic Services and Enrollment Management |
| Heath Tuttle | Assistant Vice Chancellor ITS |
| Deb Hope | Dean of Graduate Studies |
| Sherri Jones | Dean of the College of Education and Human Sciences |
| Shari Veil | Dean of the College of Journalism and Mass Communication |
CRM Operational Leads
The CRM Operational Leads are charged with developing project tasks and timelines, communicating project status, opportunities, and risks, collecting future enhancement requests, and developing prioritization recommendations for the CRM Steering Committee.
| Name | Title |
|---|---|
| Kelly Caldwell (Chair) | Director of Enterprise CRM |
| Jacqueline Hills | Director of Enrollment Marketing and Strategic Enrollment Initiatives |
| Jennifer Mostek | Director of Business Advising and Student Engagement, College of Business |
CRM User Council
The CRM User Council will be users of the system’s data and processes and will have a good understanding of their unit’s interaction with the CRM system. They are charged with identifying potential enhancement requests, providing operational feedback, identifying potential analytics and reporting needs and FAQs.
| Name | Title |
|---|---|
| Jenna Harrington (co-chair) | Associate Director, Salesforce Platform Administrator |
| Erik Johnson (co-chair) | Associate Director, Salesforce Data Administration |
| Adam Britten | Director of Recruitment and Student Success, Raikes School |
| Ryan Caldwell | Associate Director of Decision Support Analytics |
| Lydia Coulson | Communications Specialist, Undergraduate Education and Student Success |
| Alan Frizzell | Salesforce Project Analyst |
| Jenny Hammond | Associate Director for Marketing Operations |
| Alisha Hanshaw | Assistant Dean of Graduate Enrollment |
| TBD | Salesforce Data Analyst |
| Ashley Light | Assistant Director, Exploratory and Pre-Professional Advising Center |
| Teresa Lostroh | Associate Director of New Student Enrollment |
| Jennifer Mostek | Director, Business Advising & Student Engagement, College of Business |
| Terry Pramberg | Assistant Director of Student Information Systems |
| Kristy Saunders | Associate Director of Husker Hub |
| Sara Troupe | Academic Navigator, Undergraduate Education & Student Success |
| Kayla Tupper | Interim Director of Admissions |
| Chelsea Wilkinson | Admissions & Financial Aid Coordinator, College of Law |
Office of Enterprise CRM
The Office of Enterprise CRM is a new, administrative unit within the Office of the Executive Vice Chancellor that has been created to help support the expanded role of the university’s CRM technology across campus for student recruitment, retention, and communications. The new office will report to James Volkmer, assistant vice chancellor for budget, planning, and analytics, aligning it with Institutional Effectiveness and Analytics to leverage existing data management infrastructure and resources for holistic analytics. As a more centralized unit, the Office of Enterprise CRM is better positioned to support the entire campus’ current and future needs.
| Name | Title |
|---|---|
| Rachel Black | Senior Salesforce Project Developer |
| Jacob Bowder | Senior Salesforce Email Architect |
| Kelly Caldwell | Director of Enterprise CRM |
| Tammie Ciccarelli | Senior Salesforce Developer |
| Uliana Domatz | Salesforce Project Developer |
| Alan Frizzell | Salesforce Project |
| Jenna Harrington | Associate Director, Salesforce Platform Administration |
| Erik Johnson | Associate Director, Salesforce Data Administration |
| Deepthi Katakam | Salesforce Developer |
| TBD | Salesforce Data Analyst |
| Rachel Redwyn | Salesforce Account Architect |
| TBD | Salesforce Email Architect |