The University of Nebraska Lincoln is committed to managing its Constituent Relationship Management (CRM) system, data, data processes and communication processes in a manner that facilitates the missions and activities of the university’s student relationship management. A CRM Governance Team, made up of a user council, operational leads, and steering committee has been created to ensure effective management and use of CRM processes, systems, and data. They are advisory to the CRM executive sponsor, the Executive Vice Chancellor.
CRM Steering Committee
The CRM Steering Committee is charged with developing decision criteria for assessing future CRM functional and organizational expansion and prioritization.
| Name | Title |
|---|---|
| James Volkmer (Chair) | Assistant Vice Chancellor of Budget, Planning and Analytics |
| Amy Goodburn | Senior Associate Vice Chancellor and Dean of Undergraduate Education |
| Deb Hope | Dean of Graduate Studies |
| Dee Dee Anderson | Vice Chancellor for Student Affairs |
| Kevin Shriner | Assistant Vice Chancellor for Digital and Online Learning |
| Lauren Becwar | Associate Director of Strategic Communication |
| Monique Snowden | Interim Associate Vice Chancellor of Academic Services and Enrollment Management |
| Rick Haugerud | Assistant Vice President, IT Security Services Interim CIO |
CRM Operational Leads
The CRM Operational Leads are charged with developing project tasks and timelines, communicating project status, opportunities, and risks, collecting future enhancement requests, and developing prioritization recommendations for the CRM Steering Committee.
| Name | Title |
|---|---|
| Kelly Caldwell (Chair) | Director of Enterprise CRM |
| Clearthur Mangram | Director of Admissions |
| Joey Lynch | Director of University Advising & the Explore Center |
CRM User Council
The CRM User Council will be users of the system’s data and processes and will have a good understanding of their unit’s interaction with the CRM system. They are charged with identifying potential enhancement requests, providing operational feedback, identifying potential analytics and reporting needs and FAQs.
| Name | Title |
|---|---|
| Jenna Harrington (co-chair) | Associate Director, Salesforce Platform Administrator |
| Erik Johnson (co-chair) | Associate Director, Salesforce Data Administration |
| Adam Britten | Director of Recruitment and Student Success, Raikes School |
| Alan Frizzell | Salesforce Project Analyst |
| Angie Rushman | Coordinator, Micro-Credentials and Badging |
| Ashley Light | Assistant Director, Exploratory and Pre-Professional Advising Center |
| Chelsea Klein | Admissions & Financial Aid Coordinator, College of Law |
| Edith Reza Martinez | Assistant Director of Graduate Education Engagement |
| Eric Einspahr | Director of Academic Navigators |
| Jennifer Mostek | Director, Business Advising & Student Engagement, College of Business |
| Jenny Hammond | Associate Director for Marketing Operations |
| Kayla Tupper | Associate Director, Office of Admissions |
| Lydia Coulson | Communications Specialist, Undergraduate Education and Student Success |
| Ryan Caldwell | Senior Associate Director of Data Management and Decision Support Analytics |
| Teresa Lostroh | Associate Director of New Student Enrollment |
| Terry Pramberg | Assistant Director of Student Information Systems |
Office of Enterprise CRM
The Office of Enterprise CRM is a new, administrative unit within the Office of the Executive Vice Chancellor that has been created to help support the expanded role of the university’s CRM technology across campus for student recruitment, retention, and communications. The new office will report to James Volkmer, assistant vice chancellor for budget, planning, and analytics, aligning it with Institutional Effectiveness and Analytics to leverage existing data management infrastructure and resources for holistic analytics. As a more centralized unit, the Office of Enterprise CRM is better positioned to support the entire campus’ current and future needs.
| Name | Title |
|---|---|
| Kelly Caldwell | Director of Enterprise CRM |
| Alan Frizzell | Salesforce Project |
| Deepthi Katakam | Salesforce Developer |
| Erik Johnson | Associate Director, Salesforce Data Administration |
| Jacob Bowder | Senior Salesforce Email Architect |
| Jenna Harrington | Associate Director, Salesforce Platform Administration |
| Rachel Black | Senior Salesforce Project Developer |
| Rachel Redwyn | Salesforce Account Architect |
| Tammie Ciccarelli | Senior Salesforce Developer |
| Uliana Domatz | Salesforce Project Developer |
| TBD | Salesforce Data Analyst |
| TBD | Salesforce Email Architect |